Let's take a look back at the release of the DVD format to get an idea.
DVD Progession
1997 DVDs released
2002 Most people buying DVDs by now
2005 DVDs outsell VHS tapes
2006 Wal-Mart stopped selling VHS's
2006 A History of Violence is the last major Hollywood release in VHS format.
It only took five years (1997-2002) for DVDs to make it into most American living rooms.
Blu-ray progression
2006 Blu-ray released
2008 Blu-ray wins in the format war
2010 Estimated Star Wars release on blu-ray
2012-13 Most people buying Blu-ray discs by now
2016-17 DVDs are phased out
Factors that will make blu-ray adoption take longer
- Consumers must already own an HDTV set to benefit from blu-ray
- Many consumers are satisfied with DVD quality
- The current economic state affects how much disposable income people have. Consumers
are spending less and putting more consideration into purchases.
Most people will buy blu-ray titles when:
- The price of a good midrange player comes down to $150 or less
- Most new titles are available for $18-20 at Superstores and less popular titles available for $10 or less.
- They have just purchased an HDTV.
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